"The Fine Print", by Michael Schrader

WHOSE UNIVERSITY IS IT, ANYWAY?

(Written and posted 14 June 2010)

One of my fondest memories of my days at the University of Missouri were football Saturdays.  Columbia, normally a sleepy college town of 50,000, would transform into a hustling city of twice that on game days.  College game days would make or break local merchants, eateries, and hotels.

What was most notable about home football games in the heyday of the old Big 8 in Columbia wasn’t just the influx of people into town, but where they came from.  As the only major college in Missouri, the university drew from all corners of the state for games.  Not only did games draw from throughout the entire state of Missouri, they drew throngs from the neighboring states whose schools we played.  Anytime mighty Nebraska or Oklahoma came to town, fully half of the stadium was Nebraska Red or Oklahoma Crimson.  During the annual grudge match against the hated Jayhawks, Columbia was inundated with Kansans.  Because of the schools’ close proximity to each other, the fans not only traveled to home games, but away games, as well.  It was these fans that the merchants of Columbia counted on the most.  In state fans would travel to the game in the morning and then travel back home in the evening, not sticking around town to spend much money or help the local economy.  It was the Iowans, the Kansans, the Nebraskans, the Coloradans, the Oklahomans, that were the cash cows that kept Columbia’s economy buzzing, as they would tend to stay around town longer, and with the longer stay, pump money into the local economy.

What would have happened if Missouri didn’t play teams from adjacent states?  What if the university had played its home games against teams from across the Rockies?  I think it is safe to say that instead of 30,000 rabid fans following their team to Columbia there would be one-tenth of that.  The loss of 27,000 people visiting a city of less than 50,000 would have been catastrophic to the local economy.

College towns like Columbia are an interesting creature.  College towns have a split personality – they love the college and they hate the college.  Without the college, the town wouldn’t exist, but the town hates the college because of it.  College towns are one-trick ponies, so whatever the college wants, the college gets, even if it means that townspeople are harmed.  Townspeople are replaceable; colleges are not.  In Stillwater, Oklahoma State University wanted to expand their athletic facilities, even at the cost of relocating lifelong residents from their properties.  In Stillwater, Oklahoma State is king, and what the university wants, the university gets.  No exceptions!

My wife grew up in Stillwater.  She confirmed what I always suspected from my days in Columbia – “townies” don’t like the university, and vice versa.  As a Stillwater native, she has relayed to me the horror stories of the rude and boorish behavior of college students and other associated with the university towards the rest of the local population – the “townies”.  As with Columbia, the local populace had to grin and bear it, as their livelihood depended on the university, a sort of modern day feudal system, with the university as the lord and the local populace as the vassals.

Feudalism works when both parties, lord and vassal, understand that it is symbiotic relationship, that each has an obligation to the other.  In medieval times, the vassals worked the land and fought for the lord whle the lord provided the land and security for the vassals.  When the lords no longer cared about the well-being of the vassals, the vassals’ resentment of being mistreated turned into out-and-out rebellion against or abandonment of the lords.  History has shown that arrogance and indifference has brought down many mighty empires.

With the proposed move of the University of Oklahoma, Oklahoma State University, the University of Texas, and Texas Tech University to the Pac 10 Conference, I believe that the universities, like the great kings and lords of medieval times, have forgotten the responsibilities that they have to the towns that support them, and that such a move will irreparable damage the delicate symbiotic relationship they have with their communities.  When I first met my wife, I joked that she was from “Backwater, Oklahoma”, and after she moved away she realized why I call it that – it is between nowhere and nowhere.  It is 30 minutes from the nearest major highway, and an hour from the nearest major city.  You just don’t pass through Stillwater; you only go there if you want to go there, and the only reason to go there is because of the university.  Ten of thousands of Kansans will drive the ninety minutes to get to Stillwater to see there team play.  Tens of thousands of Nebraskans drove the four hours to see theirs.  If the university joins the Pac-10 Conference (currently Washington, Oregon, California, and Arizona), how many thousands of fans will travel to Stillwater to see their team?  If 30,000 Nebraskans becomes 3,000 Oregonians, that means big trouble for Stillwater.

What I don’t understand is why universities whose mission is to improve the opportunities of Oklahomans is willing to destroy those opportunities for a few million dollars for the football team?  I thought the purpose of state universities was to help bring economic development to the state, not to take it away.  The university is ready to sacrifice 50,000 people for a football team.  Sad.  What is even sadder is that the university doesn’t understand is that it is as dependent on the town as the town is on it.  Prospective students don’t want to attend a university out in the middle of nowhere where there is nothing.  The first impression that prospective students get of a university is the town surrounding it, and if the town is a dump, it becomes much harder to attract students.  How many successful universities do you see in dumpy areas?  It is in a university’s best interest to ensure that its environs are attractive and safe.  After all, it is ultimately the students, and not the football team, that sustain the university.

I have already decided that if the University of Oklahoma and Oklahoma State University decide that it’s all about money, then I will not be sending my children there, now or in the future.  I also won’t buy their memorabilia.  If may state universities only care about what’s best for the football team, then they can have the football team.  However, they shouldn’t be upset when their greed destroys the towns that helped make them great, and that this cancer destroys them in the end.

 

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